About The Creation of This Book
The Tales of Itzland was written, illustrated and printed in the United States by female artists and business owners. Currently, the only place this keepsake is available is on this website, Itzland.com. While considering various options, Holly deemed that self-publication and self-distribution was the most empowering option for the launch of this book.
Thank you for your support! We hope you love Itzland as much as we do!
How “The Itz” Came to Be
The first draft of "Ritchie Rye" was written in 2007 as a homework assignment for Holly's high school poetry class.
Cut to 2011, Holly had graduated from Michigan State University with a degree in journalism. Thanks to the housing crash and recession, creative jobs were scarce.
Jobless and living back at home with her mom and dad, Holly stumbled upon Ritchie Rye's story. She began drafting more stories for fun, after applying to that day's job postings. After Ritchie came Zeebie and Lollie followed, and then Priti, Braydie, Wilbi and finally Morley were scribbled down in a random notebook. Holly shared the stories with a few friends and then, of course, stashed the notebook away for a rainy day. She finally got a break in the corporate world, working for the Mother's Day editorial team at the Hallmark Cards headquarters.
The Itz always lived in Holly's heart and she would think about the stories often. But the problem was... Holly couldn’t draw! After a couple failed attempts to begin the illustration process, Holly had given up. But then in May 2020, Holly's best friend, Juls, called and said, "You really need to share these stories with the world, Hol." As fate would have it, on that same day, Holly's mom randomly found the original notebook filled with the scribbled drafts and gave it to Holly. It was time to truly bring the Itz to life.
Holly hopped on UpWork.com and instantly was drawn to Alana's portfolio. Alana and Holly immediately began the character development process and soon Itzland was taking form in full color. Holly and Alana are both originally from Michigan, but they didn’t know each other prior to this project.
It has been 13 years since the Itz seedling was planted and The Tales of Itlzand is finally in full bloom and here for your family to enjoy. We hope this story inspires you to see that this is more than a book, it is the cultivation of many dreams come true!